A little Christmas Island pink to kick off a big day at Gorge Fly Shop!

On the morning of our new website launch, the Hood River sky lit up with shades of pink, reminding us of the classic Christmas Island Special fly.

After months of work behind the scenes, it was a pretty fitting sunrise to welcome a new chapter for Gorge Fly Shop. Same shop, same people, and a brand-new online experience.

Sometimes the timing just works out.