Our New Online Store Is Here
New Site. Same Shop.
Serving Fly Anglers Since 1992.
Welcome to the new GorgeFlyShop.com.
We’ve moved Gorge Fly Shop to an entirely new ecommerce platform with cleaner navigation, better mobile shopping, easier checkout, and a fresh foundation for what comes next.
The website is new. The shop behind it is not. You’ll still find the same Gorge Fly Shop team, gear, experience, and personal service we’ve provided since 1992.
What You Need to Know
- Guest checkout is back. You do not need an account to place an order.
- Old website accounts did not transfer. There is no need to recover or reset your old login.
- Past online order history will not appear in the new store.
- Need information from an older purchase? Contact us soon. For a limited time, we will still have access to portions of our previous system and may be able to help locate past order details.
Guest Checkout Is Back
No account required. No password struggle. Just shop and check out.
This was one of the features we most wanted to bring back. You can browse the store, add what you need to your cart, and complete your purchase without creating a customer account.
If you prefer to use an account, that option is available too. But an account is no longer required just to place an order.
Need a Record of a Past Purchase?
We are moving forward with a clean slate, which means customer accounts and historical online orders from our previous website were not transferred into the new store.
If you need help identifying something you purchased from us in the past couple years, please contact us sooner rather than later.
For a limited time, we will still have access to portions of the old system and may be able to help locate order details, product information, sizes, or other purchase records.
Call us at (541) 386-6977 and we’ll do our best to help while those records remain available.
Start Exploring the New Store
The new site is designed to make it easier to find gear by category, brand, species, and the way you fish.
Or Explore the Shop to browse more of Gorge Fly Shop by department.

SteelheadBum.com Is Part of the Same Shop
If steelhead and Spey fishing are where your attention usually lands, visit SteelheadBum.com.
SteelheadBum.com is our steelhead-focused store for rods, reels, lines, flies, apparel, and gear. It has its own identity, but it is still backed by the same Gorge Fly Shop crew in Hood River.
Our Websites Changed. Gorge Fly Shop Didn't.
We are still the same independent fly shop established in Hood River, Oregon, in 1992.
If you need help choosing a rod, matching a reel and fly line, comparing waders, building a Spey setup, or getting ready for a trip, give us a call. The new website is here to make shopping easier, not replace the people behind the shop.
Phone orders are still welcome at (541) 386-6977.
We're Still Fine-Tuning
Moving a store this large to a completely new platform involves a lot of moving parts. If you find a broken link, missing information, an odd-looking page, or something that simply does not work the way it should, please let us know.
We’ll continue improving product information, navigation, images, buyer's guides, fishing content, and the overall shopping experience as the new site settles in.
Thank You
Thank you to everyone who has visited the shop, ordered from us, called for advice, shared a fishing story, or recommended Gorge Fly Shop to another angler over the years.
New site. Same shop. A much easier way to get the gear you need and get back on the water.
Fly Fish the World with Us